Goals
- Understanding the difference between visual branding, verbal branding and the essence of a brand
- Understanding the significance of a winning culture
- Seeing what features of branding can be applied to an individual
- Understanding the meaning of self-efficacy
- Determining key questions related to an optimal personal performance
- Learning the difference between branding and the likeability factor
- Improving the impact on others, both privately and professionally
Content
- The meaning of branding
- The most powerful communication tools
- Techniques of effective selling
- Content management
- Listening to avoid waste
- Measuring your branding success
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