Goals
To acquire a cornerstone knowledge on the principles of marketing and their influence on the success or the downfall of an organisation.
![](https://rogerclaessens.be/wp-content/uploads/2017/04/meeting-business-936059_1280.jpg)
Content
- The marketing function in Banking
- The ten parameters of market research
- Customer segmentation
- Brand awareness, attitude and usage
- Brands and lovemarks
- Advertising & pricing
- Distribution Channels strategy