• To acquire an overview of what is commonly referred to as corporate culture and how it determines the success or the downfall of an organisation
  • The requirements of a strong culture
  • Corporate communication


  • Branding, the most visible part of corporate culture
  • Defining corporate culture
  • Defining a winning corporate culture
  • Leadership and management
  • People as a making or braking factor
  • Corporate communication
  • Change
  • Customer value