• Understand the difference between visual branding, verbal branding and the essence of a brand
  • Understand the significance of a winning culture
  • See what features of branding can be applied to an individual
  • Understand the meaning of self-efficacy
  • Determine key questions related to an optimal personal performance
  • Learn the difference between branding and the likeability factor
  • Improve the impact on others, both privately and professionally


  • Analysing one’s performance
  • Determining fields of improvement
  • Examples of performance improvement, i.e. structured selling, transactional analysis and listening.
  • The issues related to self-preservation