• Understanding the difference between visual branding, verbal branding and the essence of a brand
  • Understanding the significance of a winning culture
  • Seeing what features of branding can be applied to an individual
  • Understanding the meaning of self-efficacy
  • Determining key questions related to an optimal personal performance
  • Learning the difference between branding and the likeability factor
  • Improving the impact on others, both privately and professionally


  • The meaning of branding
  • The most powerful communication tools
  • Techniques of effective selling
  • Content management
  • Listening to avoid waste
  • Measuring your branding success