• Understanding the reason that about 45% of all our decisions are wrong
  • Getting familiar with the dual basis for decision making
  • Exploring the added value of questions
  • Looking at steps for good decisions
  • Making the link between decision making and your personal branding


  • The Nobel Prize winning researcher, Daniel Kahneman’s approach to decision making
  • The art of asking questions
  • The key components of decisions and the related communication.
  • Practical steps towards a sound decision making process
  • The most relevant business myths impacting on the decision-making process