Most readers will be familiar with notion of branding, maybe less so with the notion of love marks. The term was used some years ago by Saatchi & Saatchi, one of the best known advertising companies on the planet. Read more
Financial Markets’ Future Framework
Whereas the goal of MIFID I was predominantly to protect the consumers, at the one hand, and the professionals at the other hand, in case consumers overruled their advice, the second set of directives, aims at the full integration of the financial markets and create a workable market transparency. Furthermore, the directive aims at avoiding a systemic collapse as almost encountered following of the Lehman Brothers bankruptcy. Read more